Topic 7: Strategic Marketing Plans: Fun, Fast & Effective

How can your organization achieve its marketing goals? By creating a plan. A Strategic Marketing Plan provides a road map for how to “get there from here” and it leverages the full power of marketing.

What is marketing?
Marketing is communicating and giving targeted customers:

What they want

When they want it

Where they want it and

Providing it at a price they are willing and able to pay for it.

What does marketing do for you?

• Gets people to raise their hand and say, “I’m interested. I’d like to learn more."
• Gains and keeps customers.
• Ensures the development and delivery of a successful product or service
• Creates loyal customers who pass the word on.

Why invest the time and effort into developing a strategic marketing plan?
As a result of creating the plan, you will:

• Encourage all those involved to agree on marketing objectives and the best way to achieve them.
• Ensure the buy-in of all those impacted by marketing activities.
• Direct resources such as manpower and budgets toward the highest priority activities.
• Provide the criteria for making all decisions regarding marketing.

In this fast-paced and thought-provoking session, Susan covers the nuts and bolts of strategic marketing in a new and refreshing way. You will leave with the motivation, process and tools to develop an effective marketing plan for your business.

Learn more about Susan’s style and approach.

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