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We are strategists who understand how to meet the needs of people while they are working, meeting, or vacationing—at home or on the road. We analyze trends such as the increasing fusion between the personal and work components of people’s lives and determine the implications of these trends on business.
What do clients have to say about NewHeight’s consulting services? Find out …
Our unique focus is on how people live, work and play in today’s world. We’re typically hired on a project basis to provide services in the following areas (find a list of special services offered in 2009 on the “2009 Services Focus: It is NOT Business as Usual” page):
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Brand Strategy |
- Define and create customer experiences consistent with an organization’s vision, passion and capabilities
- Enhance revenues and value by increasing brand recognition and customer loyalty
- Strengthen a company’s culture and employee retention through internal branding
- Design and oversee research (industry, customer, competition, employee)
- Conduct product and service audits and establish standards
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Marketing |
- Create and implement strategic marketing plans
- Develop marketing communications: web sites, print materials, advertising, direct mail, signage, electronic communications, presentations and more
- Design and manage public relations programs
- Plan and facilitate meetings, conferences and events
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New Product/Service Launches |
- Develop business plans
- Introduce brands into new markets and geographies
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Interim Managers |
- Fulfill management roles during a job search, leave of absence, or acquisition, in marketing, finance or hotel general managment
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Real Estate Development |
- Conduct project acquisition, work out, feasibility and due diligence studies
- Guide project design
- Structure and restructure project financing
- Create and implement marketing programs
- Oversee project construction
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Speaking & Seminars |
- Lead seminars and workshops
- Deliver keynote speeches
- Read more …
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Clients Say … |
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Susan helped us create a strategy-focused organization and align our thinking, people and processes. She assisted us in creating a compelling culture with values our team can aspire to.
—Drew McCafferty, Executive Vice President
Donohoe Hospitality Services
Susan’s extraordinary passion for marketing and desire to think about things from a different perspective helped us come up with a new and innovative way to describe our product offering. She is fun and full of energy!
—Angie O’Grady, President & COO
Preferred Offices
We could not have found a more energetic and industry knowledgeable person to drive our strategic planning process. Susan’s unique insight and passion for our tightly defined niche in the hospitality industry has allowed us to maintain our delicate balance between growing our visibility in the consumer marketplace and maintaining our brand essence.
—Thierry G. Roch, Executive Director
Historic Hotels of America | Preferred Hotel Group
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| The NewHeight Group | 207-633-4328 |
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